THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy by author Steve Stoute (Gotham Books) draws from his. The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new. The Tanning of America has ratings and 36 reviews. bfred said: I have a lot Steve Stoute’s book on the lessons corporate and even political America can.

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He highlights that America be A provoking and insightful look into steve stoute the tanning of america hop culture, it’s growth throughout the world and especially it’s impact on the way business is conducted. Took what he learned, be it street-knowledge, the music industry dj, management, production and put it to use in building a career for himself, reaching new heights in the advertising field, in which he started up his own agency.

Brightly Raise kids who love to read. Jan 04, Rushay Booysen rated it really liked it. It doesn’t feel like a history book but it is. Jan 31, Kenda rated it it was fhe. On the other hand, if you’re looking for a primer on youth marketing that understands the modern realities of this new America, I’m not sure you could do much better steve stoute the tanning of america this book right now.

Oct 31, Chris rated it really liked it.

Apr 27, Nathan rated it liked it. Maybe it’s me, read it and tell me what you stoite. Goodreads helps you keep track of books you want to read. Aug 07, Pages.

It was an interesting read for sure, and made me think about txnning ways hip hop influenced consumerism. Looking at this from a marketing eye I thought the book was amazing, looking at this from a black woman in I thought this book lacked depth of the struggle to if to mainstream and keep the authenticity and culture in the culture so the culture profits! Jan 13, Sonia rated it steve stoute the tanning of america liked it. Steve Stoute was also inducted into the Advertising Hall of Achievement.


Oct 21, Ian rated it really liked it. After reworking my expectations for the book I was able to take it for what it was and found it to be a pleasant and interesting read. How Hip-Hop Created a Culture That Rewrote the Rules americaa the New Economy was an unbelievable and engaging back-story; it is by far one of the greatest novels for hip-hop steve stoute the tanning of america.

Jan 07, Kirsten rated it really liked it Shelves: Hardcoverpages. Through networking and continued drive for learning, Stoute’s business endeavors n Give him 2 thumbs up. The Tanning of America provides that very translation guide.

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

He, not only affected the music industry, but also predisposed the advertising field, which steve stoute the tanning of america him to create his own agency. Mar 31, Sebri rated it liked it. The steve stoute the tanning of america gets SO close to being each of these, but follows through on none.

Steve said that stuote things that were being done in the Black community are finally getting shine it means that th This book ameroca incredibly interesting and I like it for its marketing outlook on things. Drawing from his company’s case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.

The Tanning of America

It reinforced my own thinking while also opening me to perspectives that I hadn’t seen or struggled to articulate. This book was a pleasure to read Start to Finish.

This book was very informative; as an artist, it has affected my mind on marketing and steve stoute the tanning of america. It is my favorite chapter. As a fan of Steve Stoute I’ve watched most of his interviews online and respected his perspective on things but this book seem very “general” to me. Tien Tzuo and Stevw Weisert. It should be required reading for advertising executives, especially those who count themselves among the Baby Boomer generation.


It is a historical accurate depiction of how the world ins no longer a black and white place.

The Tanning of America by Steve Stoute |

Anyone who’s interested in culture and marketing and the interaction between them would enjoy the premise of this book. It’s time to embrace this phenomenon because it ain’t going nowhere! Not what I expected. Open Preview See a Problem? There were many good examples and case studies presented, including names you know and maybe some you don’t.

The Tanning of America (TV Mini-Series – ) – IMDb

An automatic assumption or judgment would be negative, but Stoute used his street-knowledge to build his own career. Stoute’s background in hip-hop lends real credibility when he outlines how that music and it’s surrounding culture has been instrumental in that evolution, a process he calls ‘tanning. I can still recall when hip hop was limited to a few ears and how people asked me what “crap” im listening to,guess what the whole world is absorbed in it someway or the other.

Everything you ever steve stoute the tanning of america to know about the connection and intersectionality between, retail music, race and hip hop culture. Steve stoute the tanning of america also discusses brands that failed to do it, including the Dell and Sony MP3 players, Gap, and others. Three stars because I agree with the Amazon reviewer who wrote, “I thought [the book] lacked focus – was it a history of hip hop?