Unilever, is a consumer goods producer multinational company. Unilever headquarter, is located in London, United Kingdom. Unilever was. BCG Matrix Hindustan Unilever Limited – Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides. Strategic ManagementProject Report On Lux Soap Submitted To: Submitted By: Pratima N. Patil Roll No

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However, there are still a couple of cautions to be considered when using it. Food segment market share of Unilever is declining every year, despite of high industry sales growth rate. Unilever food segment fall into the category of question mark.

In this article we will be discussing the detailed BCG matrix of Unilever. Unilever has around four hundred brands. This site uses cookies.

BCG Matrix Analysis of Unilever | | BCG Matrix Analysis

T his long term perspective is a key strength matgix the BCG Matrix as a strategic tool. Marmite is a key Cash Cow for Unilever with sales just about holding their own in the spreads industry that is slowly beginning to decline in Europe and North America.

Name of the Matrix is derived from the firm name. It is difficult for companies to sustain all the division of the company at once. These are the dead-end products whose time has been and gone and likely most offer no future profits. The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth: By continuing to use this website, you agree to their use. matirx


BCG Matrix Analysis of Unilever

Dogs are those segment which have low relative market share and are operating in high sale growth industry. In terms of geographical segment Europe comes into the category of question mark because Europe contribute the lowest share in company revenue.

This is a four dimensional graph each dimension states the position of the company segment in the industry. It was very helpful. However, such segment, which fall into the category of dogs, better be sold.

You are commenting using your Facebook account. It deals in the following consumer products, which are as follow; mztrix care products, beverages, and food and cleaning agents. Unilever, is a consumer goods producer multinational company.

Unilever: BCG Matrix | the Marketing Agenda

Often relatively young brands, they are yet to maximise their potential within the industry and therefore require greatest investment from the success of Cash Cow brands in order to exploit the fast market growth ahead of competitors. This framework help the organization to formulate strategies for each segment or division, according to its need.

Cash cows can be characterized as those segment, which have high relative market share and competing in the low sale growth industry. InUnilever generated highest revenue in consumer goods industry.

You are commenting using your Twitter account. These are brands very much at their peak, holding a large market share in very much a growing market — therefore requiring continued investment to hold or enhance their position, as competitors continually enter the market and innovate. Simply keeping them on the market is wasting resources generated by Star and Cash Cow brands.


For this very reason, Unilever sold its Slim-Fast brand in July to private-equity firm, Kainos Capital, to focus on other brands with matri appeal and growth potential. Unilever was established inby the merger of margarine Company and soap making company namely; Margarine Unie and lever brothers.

Those segments are considered to be Stars, which have high relative market share and compete in high sale growth industry.

Despite its existing stature, continued investment in the patented TESS technology which uses the natural essence pressed from freshly picked leaves enabled a global re-launch of Lipton Yellow Label that fuelled growth of 5. Unilever headquarter, is located in London, United Kingdom. Unilever personal care segment is considered to be stars because its market share is growing oc year and mentioned division generate highest chunk of revenue for the company.

To find out more, including how to control cookies, see here: You are commenting using your WordPress. Fortunately Unilever has no such segment which fall into the category of Dogs.